Introducing Our CAMILLA Beach Boutique in Dubai, Exclusive To Atlantis, The Palm
Dubai has always felt like a place where fashion, travel and imagination collide — a land of dreamers, seekers and lovers of beauty. So when the opportunity arose to create an on-beach CAMILLA boutique at Atlantis, The Palm, we knew it was the moment to bring a long-held vision to life. Together with FIG Retail, we’ve crafted a luxurious seaside escape that’s unlike anything we’ve ever created before.
This opening marks a major milestone in our global journey — joining the momentum of our new homes in Los Angeles and Madison Avenue, New York, and expanding our Middle Eastern footprint beyond luxury malls into an entirely new, immersive resort experience.
There’s a certain kind of magic that happens when colour kisses the coastline, and sun-kissed wanderers, dreamers and barefoot bohemians gather at the edge of the world. It’s a feeling that’s been at the heart of the CAMILLA brand, ever since we opened our first boutique on the sands of Bondi Beach. And now, we finally get to share that feeling in an entirely new way.
Together with Dubai-based luxury retail partner FIG Retail, we’ve brought a long-held vision to life: our first-ever CAMILLA Beach Boutique, nestled right on the shores of Atlantis, The Palm — a destination created exclusively for guests of the resort.
“Dubai calls to fashion lovers, global travellers and barefoot bohemians like nowhere else on Earth. Ever since I opened my first boutique on the shores of Bondi Beach, I’ve dreamed of creating a uniquely CAMILLA beachside experience that introduces the world to our signature blend of artisanal craftsmanship, travel-inspired storytelling and luxury resort wear.”
— Founder & Creative Director, Camilla Franks.
This opening marks a major milestone in our global journey — joining the momentum of our new homes in Los Angeles and Madison Avenue, New York, and expanding our Middle Eastern footprint beyond luxury malls into an entirely new, immersive resort experience.
And while it holds the heart of our Hotel of Curiosity boutique concept, this boutique is entirely in a realm of its own: sun-drenched, sea-breezy, and perfectly poised between resort luxury and barefoot wanderlust.
To celebrate the partnership and launch, Camilla Franks hosted an intimate cocktail soirée on the shores of Atlantis The Palm. The beachside celebration unfolded just outside the newly unveiled boutique, offering guests an immersive introduction to the CAMILLA world.
Against the rhythm of the sea, bespoke cocktails and tapas flowed alongside a live percussionist and a DJ, while layered seating, ambient lighting and styling brought CAMILLA signature bohemian luxury to life.
Key guests, including LJ Loujain Adada, Yasmin Rajabpour, Charlotte Lucy Cijffers, Elvira Jain, Soufiya, Nirvana Abdul, Buket Guler, Coco Louise, Shirine Zaatari, Guzal Ergasheva and Sargylana Khalilova were dressed in pieces from the latest CAMILLA collection, La Casa De CAMILLA. Silk dresses, pants adorned with intricate prints, delicate lace detailing and hand-crafted finishes glowed in the warmth of golden hour.
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Inside the CAMILLA Beach Boutique
Inspired by beach club living, coastal ease and the spirit of global travel, the new boutique introduces a never-before-seen on-beach retail experience for CAMILLA — imagined as a sanctuary for ocean lovers, jet-setters, and seekers of handcrafted beauty.
Bathed in light and washed in a decadent palette of blue and white, the open-plan space features bespoke touches made just for this seaside outpost. You’ll find:
- Custom shopfront tiles handcrafted by our artisans in India
- Limited-edition printed curtains in dreamy Mediterranean blues
- A custom-built cash desk
- Hand-embellished tapestry and artisanal upholstered seating
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Walls and ceilings wrapped in tailor-made CAMILLA wallpaper
Every detail holds the essence of coastal living — from the nautical-themed outdoor lights to the ocean-inspired brass fittings, including octopus-shaped door handles and sculptural brass menu boards. It’s a space designed to transport you, even before you slip into a kaftan.
“I believe that when creatives unite, magic happens. Each time we stretch outside our comfort zone, we grow, we learn, we challenge ourselves and find new levels of creativity,” said Founder and Creative Director Camilla Franks. “This new partnership with FIG Retail and Atlantis, The Palm is an opportunity to stretch outside our comfort zone and create something completely unexpected.”
A Partnership Built on Creativity & Curiosity
For FIG Retail, this boutique is the next chapter in a journey that started long before the first tile was laid.
“Our journey began a few years ago, when we fell in love with Camilla Franks’ designs and incredible prints and introduced them to our customers through our retail stores," said Nahel El Cheikh, Managing Partner, FIG Retail. "To now bring the brand’s spirit and creativity to life in its own dedicated space is an incredible milestone.”
This collaboration has allowed us to create something entirely new — a space that celebrates craftsmanship, colour and coastal luxury in a way that feels deeply personal to both CAMILLA and Dubai.
The CAMILLA Beach Boutique Is Now Open
The CAMILLA Beach Boutique is officially open as of November 2025 — and we can’t wait to share this oceanside sanctuary with you. This sun-drenched space is exclusive to guests of Atlantis, The Palm, and features a curated selection of women’s, men’s and kids’ pieces, along with jewellery and accessories.
